Meet The Team

Michelle is a visionary leader with a passion for empowering businesses through strategic financial guidance. With a background in accounting and entrepreneurship, she co-founded FinancialStories to provide innovative financial solutions tailored to mid-sized businesses. She is dedicated to fostering a culture of collaboration, innovation, and long-term client success. Michelle is passionate about helping business owners build confidence in their financial decisions through education, structure, and proactive strategy.

Bruce Gerstenfeld leads the company’s technology vision and innovation initiatives. WHe focuses on using technology to improve tax planning and financial management. Bruce develops tax optimization solutions that help clients reduce tax liability while maintaining compliance with the Internal Revenue Code. By integrating automation, analytics, and modern financial technologies into client workflows, he helps businesses improve efficiency, visibility, and long term financial performance.